Job Introduction

Card Factory is the UK’s leading specialist retailer of greeting cards, dressings, and gifts. In 2020 we launch our exciting 5-year business strategy including our vision of becoming an Omni-channel retailer, enabling our customers to shop online, on the move through our apps, or collect in-store. This strategy sees a significant investment in our Digital team and the technology to enables our customer ambition. We are looking for talent across digital marketing, digital trading, UX, Design, Data, and Insight, digital development, and change. If you are passionate about all aspects of digital, looking for a new challenge, and build an exciting experience for our customers, now is the time to join the Card Factory family.  

Job Purpose:    

The purpose of this role is to lead the online digital marketing and retention teams and the planning and execution of the marketing plans from Sept 2021 through to Jan 2022. 

Role Responsibility

• Develop and implement digital marketing strategies across digital channels including search, shopping, social, affiliates/partnerships, email, and push that drive new customer acquisition and retention to both our platform and mobile apps 

• Optimise current channel strategies and identify any short-term improvements i.e., SEO paid search/shopping, programmatic, paid social, partnerships, emails 

• Review CRM data & insights across our customer data-base, build insights into customer shopping behaviour, and leverage across campaigns  

• Establish a data-driven approach to the optimisation of activity and spend and inform future activity 

• Manage partner agencies scope, performance, and budget  

• Work closely with the wider digital team to translate our strategy into a clear quarterly digital roadmap that helps us achieve our goals 

• Use your deep experience to coach and up-skill your people, building a highly motivated, customer-focused team.

The Ideal Candidate

• Proven experience in customer acquisition and retention strategies 

• Strong performance channel experience including PPC, SEO, Paid Social, Affiliates, Programmatic 

• Strong retention channel experience including segmentation, email, and push 

• Experience in mobile app marketing 

• Strong commercial skills 

• Good judgment and decision-maker 

• Strong communication and influencing skills 

• To lead and coach a talented team of marketers 

• Sense of humour 

Travel between business sites may be required at times. This role is flexible in terms of location and whilst there is no formal requirement to be office-based, attendance will be required at times as dictated by the needs of the project(s) or the function.   

About the Company

In return we offer a wide range of benefits to support your physical, mental and financial wellbeing.

• 33 days annual leave entitlement (inc public / bank holidays)
• Save as you Earn scheme
• 15% Staff Discount
• Discounted Gym Memberships
• O2 open mobile contracts
• Salary Finance
• Pension 
• Discounted Car Leasing
• Employee Care
• Flex My Day
• Card Factory Foundation
• MyCardFactory App: discounts at leading retailers

This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.

Visit our website to see the products we sell at https://www.cardfactory.co.uk/

For any questions email: vacancies@cardfactory.co.uk (we do not accept CVs/Applications via email) 

We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly. 

No agencies please.

Sportswift Ltd T/A cardfactory