Job Introduction

Welcome to Card Factory - and your opportunity to be part of our exciting future.

As the country’s largest, independent gift and greetings card retailer with over 1000 stores, we are thriving. As well as being a progressive, exciting and friendly company, we reward and nurture our people’s commitment and determination.

Building a centre of digital media excellence, we have a new and exciting role within the digital marketing team. This role will lead the definition, implementation and optimisation of our PPC function, driving awareness, traffic, and ultimately sales to Cardfactory.co.uk. 

Role Responsibility

• Create and implement both Google and Bing acquisition marketing campaigns, via text, shopping and GDN strategies
• Ownership of day-to-day account performance, quality of work across Paid Search/Shopping campaigns, and budget management
• Optimising digital marketing budget, driving awareness, traffic and new customer acquisition
• Identify new traffic opportunities through analysing trends, data and emerging channels
• Work with the digital experience and digital storefront teams to optimise customer journeys from channels to conversion
• Working with the customer retention lead to devise and implement mobile app adoption strategies
• Stay on top of the latest techniques and trends to ensure the account, is at the forefront of change and performance
• To lead, coach and grow a team of PPC media talent. Conducting keyword research, creating targeted keywords and writing ad copy
• Work with finance and data team to build longer term understanding of our marketing spend to customer ongoing shopping behaviour

The Ideal Candidate

• Able to commute to Wakefield 2 days per week (outside of current COVID government advice)
• Energetic, focused, thought leader, team player
• Successful track record in growing traffic and customer acquisition through digital performance channels, in particular search marketing
• Analytical approach with strong ability for analysing data (Google Analytics, Google Ads data, behaviour data etc.)
• Strong attention to detail with good written and verbal communication skills
• A genuine enthusiasm for delivering best-in-class Paid Search with a passion for personal and brand development

About the Company

In return we offer a wide range of benefits to support your physical, mental and financial wellbeing.

• 33 days annual leave entitlement (inc public / bank holidays)
• Save as you Earn scheme
• 15% Staff Discount
• Discounted Gym Memberships
• O2 open mobile contracts
• Salary Finance
• Pension 
• Discounted Car Leasing
• Employee Care
• Flex My Day
• Card Factory Foundation
• MyCardFactory App: discounts at leading retailers

This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.

For any questions email: vacancies@cardfactory.co.uk (we do not accept CVs/Applications via email) 

We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly. 

No agencies please.

Sportswift Ltd T/A cardfactory