About the job
This is a great opportunity for a confident CRM Lead to join cardfactory on a 12 month fixed term contract basis. Responsible for the overall health and performance of the customer base, you will develop a deep understanding of the online customer, then use this insight to shape the digital customer retention strategy, with a view to improving repeat order rates and building long-term customer loyalty.
We operate a smart working policy at cardfactory - where you can combine working from home with working at our Head Office in Wakefield.
The day to day
- Develop a deeper understanding of our online and omni-channel customers through meaningful analysis and customer research
- Define the overall Customer Retention vision and deliver a strategy to increase re-order rates, spend per customer and Lifetime Value (LTV)
- Put in place a roadmap and ensure all key milestones are achieved
- Set and manage the retention marketing budget
- Define the customer segmentation approach
- Oversee the creation of a multi-channel contact strategy that achieves high rates of customer engagement and loyalty
- Work with the Marketing Team to develop an omni-channel loyalty programme to foster longer-term customer relationships
- Understand customer behaviour, turning insights into opportunities and championing the customer
- Manage and get the most out of our Customer Data Platform partner (XCM), ensuring they are fully briefed and aligned on our business goals
- Continuously review and refine our marketing technology
- Create a suite of customer performance reports
- Lead, motivate and develop a team of CRM Managers
About You
- Minimum 5 years’ experience in Customer Retention Marketing
- Customer focused
- Data driven
- Substantial knowledge in CRM segmentation
- Previous experience with loyalty programmes, preferably omni-channel
- Experience with integrating CRM tools
- Good knowledge of the GDPR and other data privacy legislation
Why join us
Card Factory is the UK’s leading specialist retailer of greeting cards, dressings, and gifts with over one thousand stores across the UK and Ireland. In 2020 we launched our exciting 5-year business strategy including our vision of becoming a true Omni-channel retailer. This strategy sees significant investment into our colleagues across the business creating multiple opportunities to join a fast-paced environment and be part of our exciting journey.
In return, we offer a wide range of benefits to support your physical, mental, and financial well-being.
Benefits
- 15% Card Factory colleague discount in-store and online
- Save As You Earn scheme
- Financial Wellbeing Support
- Financial Education Tools
- Salary Advance
- Seasonal incentive schemes
- Retail Management Apprenticeship Programmes with local providers with access to a virtual internal network for learning together
- Discounted gym membership, mobile phone contracts, and car leasing
- Discounts across 100’s of UK retailers
- Employee Assistance Programme – access to tools to support mental, physical, and financial wellbeing
- Enhanced Maternity, Paternity, and Adoption leave
This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.
We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly.
No agencies, please.
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