About the job

Ecommerce Trading / Digital Trading Lead – 12 month FTC – Salary dep on experience

As Digital Trading Lead, you’ll be driving sales and profits across cardfactory’s online channels, helping us grow into the top digital spot for all things celebrations. You’ll lead a talented team of 9 covering trading, site optimisation, and content. You’ll report to the Digital Director and be an important part of the Digital Leadership Team.

This is a 12-month fixed term contract to cover maternity leave. We operate a hybrid working model combining some days working from home and some at our support centre in Wakefield (2-3 days per week), with great links to the M1 and free parking. 

What you’ll do

Digital Strategy & Execution

• Define, own, and deliver the digital trading strategy that aligns with the wider digital and overall business strategy to drive significant growth over next 3-5 years
• Collaborate cross-functionally with commercial, marketing (digital and customer), finance, fulfilment and operation teams to ensure successful execution of the trading plan
• Identify and act upon new opportunities to grow digital sales, customer engagement, and profitability

Trading & Merchandising

• Own the commercial trading performance of the website and app, ensuring sales, margin, and KPIs are delivered against plan
• Oversee effective product merchandising and trading strategies to maximise visibility, sales, and engagement
• Leverage trading levers including promotions, product placement, and content optimisation to drive conversion and improve eCommerce metrics
• Monitor competitor activity and market trends to inform trading and merchandising strategies

Reporting & Insights

• Oversee weekly and monthly digital trading reports with actionable insights and recommendations
• Use data and analytics to inform decision-making, optimise performance, and highlight risks or opportunities
• Provide clear visibility of digital performance to senior stakeholders  

Cross-Functional Collaboration

• Partner closely with commercial buying teams to align digital strategy with product priorities
• Work with marketing, product & UX, finance, and fulfilment/operations to deliver seamless customer experiences across key journeys
• Plan and manage major and minor seasonal campaigns and trading events to maximise impact across all channels

Team Leadership

• Coach and develop a team across digital trading managers, creative content, product set-up and performance marketing, that ensures the team have the skills and leadership necessary for the future 
• Foster a high-performance culture, ensuring clear objectives, accountability, and growth within the team
• Build strong collaboration and alignment across internal teams to deliver customer-first trading strategies

What you’ll need

• Proven experience in a senior digital trading or eCommerce leadership role
• Strong commercial acumen with a track record of delivering sales and margin targets in digital channels
• Expertise in digital merchandising, promotions, and trading levers
• Strong leadership skills with experience managing and developing multidisciplinary teams 
• Excellent collaboration skills with the ability to influence cross-functionally, including senior stakeholders, to understand and take a specific course of action when there is no reporting link. 
• Comfort with numbers and an analytical mindset with the ability to spot trends and translate insights into actions. 
• Strong understanding of customer journeys, UX, and digital performance marketing
• Interest and awareness of the digital card / gifting market, competition and industry development (preferable)
• Strong stakeholder management and communication skills                                                                                                                                                                                                                              #priorityindeednr 

Sportswift Ltd T/A cardfactory