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PPC Executive

Job Introduction

Welcome to Card Factory - and your opportunity to be part of our exciting future.

As the country’s largest, independent gift and greetings card retailer with over 1000 stores, we are thriving. As well as being a progressive, exciting and friendly company, we reward and nurture our people’s commitment and determination.

Building a centre of digital media excellence, we have a new and exciting role within the digital marketing team. This role will support the definition, implementation and optimisation of our PPC function, driving awareness, traffic, and ultimately sales to Cardfactory.co.uk. 

Role Responsibility

  • Support the creation and implementation of paid search marketing campaigns, across both Google and Bing, via text, shopping and GDN strategies
  • Maintain and monitor keyword bids, keyword research, budget caps, impression share & quality score
  • Track channel KPI’s to assess commercial performance, identifying both opportunities and issues
  • Edit and review ad campaign copy and text to deliver maximum engagement and ultimately, ROI
  • Keep up to date with the latest developments and trend across search marketing
  • Identify new traffic opportunities through analysing trends, data and emerging channels
  • Stay on top of the latest techniques and trends to ensure the account, is at the forefront of change and performance

The Ideal Candidate

  • Able to commute to Wakefield 2 days per week (outside of current COVID government advice)
  • Energetic, focused, team player
  • Proved evidence of PPC executive experience
  • Successful track record in brand or agency environments
  • Strong attention to detail with good written and verbal communication skills
  • A genuine enthusiasm for delivering best-in-class Paid Search with a passion for personal and brand development


About the Company

In return we offer a wide range of benefits to support your physical, mental and financial wellbeing.

  • 33 days annual leave entitlement (inc public / bank holidays)
  • Save as you Earn scheme
  • 15% Staff Discount
  • Discounted Gym Memberships
  • O2 open mobile contracts
  • Salary Finance
  • Pension 
  • Discounted Car Leasing
  • Employee Care
  • Flex My Day
  • Card Factory Foundation
  • MyCardFactory App: discounts at leading retailers


This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.

For any questions email: vacancies@cardfactory.co.uk (we do not accept CVs/Applications via email) 

We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly. 

No agencies please.

Sportswift Ltd T/A Card Factory


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