Job Introduction

Welcome to Card Factory, and your opportunity to be part of our exciting future.

Building a centre of digital media excellence, we have a new and exciting role within the digital marketing team. This role will lead the definition, implementation and optimisation of our Paid Social function, driving awareness, traffic, and ultimately sales to Cardfactory.co.uk. 

As the country’s largest, independent gift and greetings card retailer with over 1000 stores, we are thriving. As well as being a progressive, exciting and friendly company, we reward and nurture our people’s commitment and determination.

Role Responsibility

• Plan, build and implement engaging paid social campaigns, both tactical and BAU
• Align our digital dialogue across all social platforms, dovetailing into the broader brand playbook
• Daily budget management, analysis and optimisation
• Drive awareness, traffic and new customer acquisition
• Identify new traffic opportunities through analysing trends, data and emerging channels
• Work with the digital experience and digital storefront teams, to optimise customer journeys, from first touch to conversion
• Work with the CRM function to devise and implement mobile app adoption strategies
• Stay on top of the latest techniques and trends, to ensure the account is at the forefront of change and performance
• Lead, grow and coach a new team of paid social media talent
• Work with finance and data teams to drive repeat purchase and LTV
• Have a technical POV re data and segmentation, be that in-platform or 3^rd party MarTech

The Ideal Candidate

• Able to commute to Wakefield 2 days per week (outside of current COVID government advice)
• Energetic, focused, thought leader, team player
• Successful track record in growing traffic and customer acquisition through digital performance channels, specialising in paid social
• Analytical approach with a strong ability to translate data
• Strong attention to detail with good written and verbal communication skills
• A genuine enthusiasm for delivering best-in-class Paid Social with a passion for personal and brand development

About the Company

In return we offer a wide range of benefits to support your physical, mental and financial wellbeing.

• 33 days annual leave entitlement (inc public / bank holidays)
• Save as you Earn scheme
• 15% Staff Discount
• Discounted Gym Memberships
• O2 open mobile contracts
• Salary Finance
• Pension 
• Discounted Car Leasing
• Employee Care
• Flex My Day
• Card Factory Foundation
• MyCardFactory App: discounts at leading retailers

This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.

Visit our website to see the products we sell at https://www.cardfactory.co.uk/

For any questions email: vacancies@cardfactory.co.uk (we do not accept CVs/Applications via email) 

We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly. 

No agencies please.

Sportswift Ltd T/A cardfactory