Job Introduction

Here at the Card Factory we are looking for a SEO Content Outreach Executive to join our Marketing team, in this role you will develop and execute a content outreach strategy to deliver authoritative links that will increase organic search visibility and drive traffic to our websites.

Role Responsibility

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• Create, develop and implement link-building strategies for 2 brands (cardfactory.co.uk and gettingpersonal.co.uk)
• Plan a calendar of content outreach campaigns for each brand
• Come up with concepts for content campaigns that will get people talking and drive people to the relevant website
• Create high-impact content – articles, press releases, blogs, etc., working with internal copywriters and the Digital Design Team where required
• Outreach the content to your press, media, blogger and influencer connections with the aim of securing good quality links
• Constantly build your network of connections by researching relevant industry contacts and reaching out to them via phone/email/social media
• Conduct keyword research and content and competitor audits to identify link opportunities and strategies
• Collaborate with the PR Team and other functions across the business
• Propose and manage monthly spend budgets
• Monitor our backlink profiles and report on activity

The Ideal Candidate

• Prior experience in managing link and outreach campaigns
• A solid list of press/media/blogger/influencer connections
• Brilliant networking skills
• An understanding and appreciation of SEO
• Good content writing skills
• Excellent written and verbal communication skills

About the Company

Card Factory is the UK’s leading specialist retailer of greetings cards, dressings, and gifts with over one thousand stores across the UK and Ireland.  In 2020 we launched our exciting 5-year business strategy including our vision of becoming a true Omni-channel retailer.  This strategy sees significant investment into our colleagues across the business creating multiple opportunities to join a fast-paced environment and be part of our exciting journey.  

In return, we offer a wide range of benefits to support your physical, mental, and financial wellbeing.

Benefits

• Pension
• 15% Card Factory colleague discount in-store and online
• Save As You Earn scheme
• Financial Wellbeing Support       
  • Financial Education Tools
  • Salary Advance
• Seasonal incentive schemes
• Retail Management Apprenticeship Programmes with local providers with access to a virtual internal network for learning together
• Discounted gym membership, mobile phone contracts, and car leasing
• Discounts across 100’s of UK retailers
• Employee Assistance Programme – access to tools to support mental, physical, and financial wellbeing
• Enhanced Maternity, Paternity, and Adoption leave

This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.

For any questions email: vacancies@cardfactory.co.uk (we do not accept CVs/Applications via email) 

We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly. 

No agencies, please.

Sportswift Ltd T/A cardfactory